Case Studies

RSPCA

RSPCA

Campaign Objective: 5000 New Registrations in 12 weeks.

Targeting: Females, Aged 25-50.

Payable Action: Completion of a 3 field Landing Page.

Sent Volume:1,200,000
Open Rate:93,694
Click Through Volume:22,341
Conversion Volume:5400
Open Rate Percentage:7,8%
Click Through Percentage:23%
Conversion Rate Percentage:24%
BMW

BMW

Campaign Objective: 750 Brochure Requests and 300 Test Drives.
Targeting: Males, Aged 30 – 60, Earning over £40,000 per year.
Payable Actions: Application for Brochure Requests and / or Booking 24 Hour Test Drive.
Sent Volume: 1,500,000
Open Rate: 187,500
Click Through Volume: 15,000
Conversion Volume: 1500
Open Rate Percentage: 12,50%
Click Through Percentage: 8%
Conversion Rate Percentage: 15%
WOWCHER

WOWCHER

Campaign Objective: Building a full database, using both email and mobile, over a 36 month period.
Targeting: Males & Females, Aged 18-65, UK based.
Payable Action: Email Registration on the Landing Page.
Sent Volume:60,000,000
Open Rate:5,400,000
Click Through Volume:1,134,000
Conversion Volume:340,200
Open Rate Percentage:9%
Click Through Percentage:21%
Conversion Rate Percentage:30%
LADBROKES

LADBROKES

Campaign Objective: Delivering as many First Time Depositors at the Grand National.
Targeting: Males, Aged 25-50, UK based, Interest in Sports.
Payable Action: A new customer making a First Time Deposit and wagers.

Sent Volume:7,500,000
Open Rate:1,200,000
Click Through Volume:96,000
Conversion Volume:8160
Open Rate Percentage:16%
Click Through Percentage:8%
Conversion Rate Percentage:8,50%
B&Q

B&Q

Campaign Objective: Driving leads for the Free Kitchen Design Offer.
Targeting: Males and Females, Aged 25+, Homeowners.
Payable Action: Application for a Brochure and arranging a free Design Visit.

Sent Volume:4,500,000
Open Rate:337,500
Click Through Volume:27,337
Conversion Volume:1230
Open Rate Percentage:7,50%
Click Through Percentage:8,10%
Conversion Rate Percentage:4,50%
1 CLICK HEALTH

1 CLICK HEALTH

Campaign Objective: Generating enquiries for Private Healthcare for Saga.
Targeting: Males & Females, Aged 55+, Homeowners.
Payable Action: Valid and unique completion of a 20 field landing page.  

Sent Volume:6,200,000
Open Rate:706,800
Click Through Volume:59,371
Conversion Volume:8311
Open Rate Percentage:11,40%
Click Through Percentage:8,40%
Conversion Rate Percentage:12%
KAREN MILLEN

KAREN MILLEN

Campaign Objective: Driving traffic to the KM Sales Page. additional discount being offered to recipient.
Campaign Targeting: Females, Aged 18-35.
Payable Action: Completion of a 3 field landing page.

Sent Volume:2,500,000
Open Rate:270,682
Click Through Volume:25,464
Conversion Volume:4877
Open Rate Percentage:10,80%
Click Through Percentage:9,40%
Conversion Rate Percentage:19,20%